ABOUT VIRAJ GHELANI
Born and raised in the heart of Mumbai, Viraj hails from the very middle-class background that forms the backdrop of his relatable content. What sets him apart is his ability to find humor in life's ordinary moments, transforming the trials and tribulations of middle-class living into comedy gold. His journey from a regular Mumbai boy to a celebrated online sensation is a testament to his wit, creativity and the unique charm that captures the essence of the city.
Viraj Ghelani’s unique style is characterized by his ability to take the ordinary experiences of middle-class life and turn them into humorous and relatable content. He has a talent for finding humor in everyday situations and presenting them in an entertaining way, which resonates with a broad audience.
FOLLOWING
Viraj started his career with content creation for Filter Copy in 2016. Today, he stands at 1.1 Million followers on Instagram, 1400 on Twitter, 10 Million on Youtube and 33.8K on Tik-Tok. He has grown significantly from a young boy who started making videos on snapchat and dubsmash. Top company Buzzfeed listed him as one of the top 20 people to follow on Snapchat which gave him the confidence. His journey uplifted with the viral video he made on #kikichallenge in India. He is extremely grateful to Filter Copy for his career.
THE JOURNEY
Viraj Ghelani is our next-door boy who is always looking for an opportunity to crack jokes and make people laugh. A proud Gujarati and a mama’s boy, he takes us through his journey of making it big in the digital entertainment industry. Coming from a family of teachers, convincing his family to get on board with his passion was one of the biggest hurdles in his life but he makes it sound like a breeze with his quirky take on the hardships. As he said, “If you’re following your passion, don’t stop until you get what you want no matter what. You need to fail to be able to succeed.”
TOP 5 Instagram Reels of Viraj Ghelani
Another Virtual Birthday for April Folks, Yet Again
Due to the second lockdown in April, Viraj is whining about not being able to celebrate his birthday. He creates a video that is relatable to people born in the same month and we can both empathize and enjoy it. Thanks guys! For helping us April people | Instagram
Putting an End to the Tommy Trend
On Yashraj Mukhate's Tommy audio, we’ve watched a number of trending videos. However, Viraj adds a unique and highly pleasant touch to it, which we adore. https://www.instagram.com/reel/CJNKEOBHZXJ/?utm_source=ig_web_copy_link
The March Month Problem
Another April birthday video, but this time he urges that people be considerate and wear masks in order to avoid a lockdown over the month and to celebrate birthdays in person. https://www.instagram.com/reel/CM2KVhTHoEg/?utm_source=ig_web_copy_link
The Gym Trainer Scam
An exaggerated version of how gym trainers claim it’s a simple workout day but make it just as stressful and exhilarating as every other day. Oh man, the level of relatability makes this video one of the most viewed. Don’t you agree? https://www.instagram.com/reel/CJ_CpMbHeL7/?utm_source=ig_web_copy_link
Exhibiting the Traits of an Elder Sibling for a Day
A comical look at how older siblings treat younger siblings by making them do all the work. One of the most entertaining and well-received videos is one in which he impersonates the elder sibling’s character for a day. https://www.instagram.com/reel/CMABPliH00R/?utm_source=ig_web_copy_link
RECOMMENDATIONS
RECOMMENDATIONS
If I were to offer recommendations to Viraj Ghelani to enhance his content and digital presence, here are some strategies and ideas that might help him continue to grow and engage with his audience:
● Diversify Content Formats: While Viraj is primarily known for his video content, exploring other content formats like blogs, podcasts, or even live streams can help him reach a broader audience and engage with different segments of his followers.
● Interactive Content: Encourage audience participation through interactive content such as polls, Q&A sessions, and challenges. This not only boosts engagement but also helps build a sense of community.
● Collaborations: Continue collaborating with other creators, especially those from diverse backgrounds or with complementary content styles. Collaborations can introduce his content to new audiences.
● Behind-the-Scenes: Offer a glimpse into the creative process. Behind-the-scenes content can be fascinating for viewers and can humanize the content creator.
● User-Generated Content: Encourage fans to create and share their content related to Viraj's themes or challenges. This fosters a sense of belonging and adds variety to his content.
● Social Issues and Awareness: Occasionally addressing social issues or raising awareness about important causes can demonstrate a sense of responsibility and engagement with current events.
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